The economics
The math that
breaks retail.
Traditional retail has layers.
Each layer takes a cut.
Traditional retail chain
By the time a R50 product reaches you, it's R500.
Jeffy
Two steps. That's it.
What we don't pay for:
Head office
No CEO salary, no board, no corporate politics
Warehouse rent
Stock goes directly to Zone Partners
Employees
Partners are owners, not workers
Delivery fleet
Partners handle their own zones
Advertising budget
Influencers share because they believe
What this means:
Prices that can't be matched.
A shop in Soweto selling the same quality as Sandton — at prices Sandton can't touch.
You can't compete with this.
Retailers can't match
Zone Partners don't compete with retailers. Retailers can't afford to match them.
No internal competition
Zone Partners don't compete with each other. Each territory is exclusive.
You own the zone.
Not a lease. Not a franchise agreement. The zone.
Quality Guaranteed
I personally test every single product. If it's not good enough for my family, it doesn't make the catalog. No exceptions.
Demand Guaranteed
Every product has 10 people who already said they want it. You're not guessing. You're fulfilling proven demand.
This might replace retail
as we know it.
No rent. No staff. No overheads. Just demand-proven products at source prices.
The people building this with us now?
Pioneers.
In five years, everyone will wish they'd been here at the start.
The real reason this matters.
Jeffy builds the commerce empire.
The commerce empire builds the school empire.
Free education. Merit-based. No bought places.
Zone Partners — founders — get priority for their families.
Everyone else earns their place.
This is the only way in.
Ready to apply?
Zone Partners are carefully selected. Not everyone will be accepted.
Apply to Become a Zone Partner